Power Up Your Performance

at-home growth bundle

Boost your confidence in the bedroom with our top tools for men's growth. We understand how important a satisfying sex life is, and we're here to support you in creating more length and deeper pleasure.

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Take Charge Of Your Pleasure

Sexual wellness

Enhance your well-being and enjoy greater intimacy with our thoughtfully chosen sexual wellness products for men and women. We're here to support you in creating a more fulfilling and joyful sex life.

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Brighten Up Your Routine

Red Light therapy

Transform with the power of light therapy products, trusted by our clinic for their ability to rejuvenate skin, promote hair growth, and support intimate heath.

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Say goodbye to your hair worries

hair growth

Hello to a fuller, healthier head of hair! We've handpicked products that nurture your hair from the inside out, using the latest scientific advancements to promote growth and restore your confidence.

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Our collections

Sexual Wellness

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Redlight Therapy

Red Light Therapy

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Hair growth therapy

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Anti-aging

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Expertise You Can Trust: Meet the CEO of novus and Curator of Our Shop

meet stephanie

Stephanie is a nationally recognized sexual wellness expert and board-certified physician assistant with over 20 years of experience. As co-founder of Launch Medical and co-inventor of The Phoenix, she's dedicated to helping people achieve their optimal sexual health and wellness goals with an emphasis on anti-aging. Featured in national media and recently on Amazon Prime's "Influenced," Stephanie's passion lies in empowering individuals to embrace optimize their health for better living. Her extensive medical expertise and commitment to providing effective, science-backed solutions makes her the perfect curator for our collection of tried-and-true products.
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opinions on our products
opinions on our products

Pills weren't working anymore, so I started doing injections. Thinking what happens when the injections don't work anymore. I used a different device with no results. Saw the Phoenix and read reviews... I had to do something. Got the Phoenix and never turned back. Best thing I've done. It's incredible after the second phase started and feeling a difference and it even looked different. You won't regret it...best device forever .

William H, Reviewing The Phoenix
opinions on our products

The Best Ever! I have been using my mask for about a month and the difference is amazing! My coworkers even notice I look less tired, more refreshed, and less red! I have always struggled with Rosacea and have tried a million serums for it. Getting one for my husband now :)

Alexis F, Reviewing Omnilux Contour Mask
opinions on our products

So far so good. After a few treatments, I am starting to get the rhythm strokes down and the ease of use. Already starting to feel better circulation and fuller elections. Started utilizing a penis pump as well.

Ray C, Reviewing The Phoenix
opinions on our products

My husband has been taking this supplement for over a month now. He and I were both surprised that the hair on his head seems to be more full. 3 pills each day and he says he has no after taste. I received this complimentary from Nutrafol.

Mabower, Reviewing Nutrafol
opinions on our products

Can’t say enough about how much this is helped me and how I feel about it. It’s good to know that I’m not the only one that suffers from incontinence and problems as I age I feel confident this will help me resolve any of my problems

Kimberly H, Reviewing JoyLux